What I bring to the table

• User interface design for web sites and web applications that is based on UI patterns and actual, measurable user behavior.
• Front-end development with well-written HTML and CSS code that’s clean and reusable.
• User experience design that is founded on principles of design thinking, emphatetic listening and strategy building.

• Calm, strategic project leadership with experience in multiple industries and perspectives of the employee, the manager and the entrepreneur.
• Giddy curiosity for self-development at work, in health and in life in general.
• A team player that appreciates community and maintains a sunny disposition - even in the slushiest weather.

Between 2007-2012 and 2019-2026 I worked as a Digital Service Designer in e21. My day to day work revolved mainly around designing user interfaces and layouts for web sites and product catalogues of various Finnish construction and technical sales companies. This is my private portfolio from those days.

You need a password to access this side of things. Shoot me a mail to hello@titiu.com to get access.

Between 2013 and 2017 I traded pixels for a more analogue setting as the CEO of an inn. What started as a website renewal grew into a nearly five-year labor of love of service design, change management and operational management for a 1,600 m² non-profit inn that had been close to foreclosure.

The results: the €20,000 tax debt was paid off within two years, annual income grew by €20,000 to break even at €120,000, beds increased by 31%, courses and events by 45%, and web visitors by 30%. Newsletter open rates reached 60%.

It was a total business overhaul, from making breakfast and heating the sauna to rebalancing the budget and writing the House Rules. But let’s not get ahead of ourselves. What was and is this place?

I see logo design not as an end in itself, but as a tool in your service design toolkit. Your logo is not your brand. Your brand is the experience your customers have and they tell their friends about. A logo derives meaning from the quality of the thing it symbolizes, not the other way around.

I still do appreciate the technical and design challenges involved in designing a good logo that stands the test of time and that represents the spirit of the company behind it.

Here are some of my efforts on that front.

Logo design ;)

Compressed Me

Location Southern Finland, Lohja

Hobbies Listening to podcasts in 2x speed, reading prolifically, flirting with biohacking, hiking, gardening, video games and all sorts of DIY projects.

Character I have a very easy laugh/smile trigger. On the other hand I am a critical thinker by nature and consider the practical implications when faced with new ideas. I'm also allergic to drama, however I've found direct communication to be the perfect antidote. I think I perform admirably under pressure and am known to keep my teammates' heads above water with the combination of stubborn perseverance and bad jokes.

Quirks I get weird pleasure from peeling honey pomelos and organizing things into boxes. One of my favourite desserts is tough, chewy rye bread topped with cheese and banana slices.

How did I end up here?

When I was too young to know any better I wanted to be an actress. I happily pursued this goal until I turned 15 and saw Jurassic Park in a theater with my dad. Aside from being scared shitless by velociraptors I was awed by the beauty of the digitalized reality on screen. By the time the credits started rolling I realized I wanted my name to be under "Special Effects" rather than under "Cast".

And behold: thus entereth design in my life.

This lucky event took me on a new path that has led me to a line of work that I've held for 20 years and that I still devotedly.

My expertise was founded in graphic design, which grew to include UI design and front-end development. Later, working as the General Manager of a Bed & Breakfast allowed me to apply my UX skills to the physical world.

All of the above comes together in Service Design. My experience has allowed me to design both digital services and physical spaces that serve their users in the best possible way.

Ways to know more about me

In previous years I've been way too busy creating and doing so I'm behind in building my online precense. I'm in the process of changing this, but for now, the best ways to get to know me better are to:

Add me on LinkedIn. I've started to network more on LinkedIn. Hit that button. It would be nice to connect or even exhange ideas over a cuppa of hot beverage of your choosing.

Download my résumé. I prefer the fluidity of the web for résumé material, but if you're really into PDFs, this is a real page turner;)

See my personal DIY projects. Something definitely stuck from my carpenter-grandfather, because I've always liked to tinker with physical things in addition to bytes and pixels. Stop. Hammer time!